For those who want to take care of themselves effectively without juggling a myriad of cosmetic products; for those who are often in a hurry and want to make the most of their time; for those who care about the planet or love travelling light; and for retailers who want to attract new customers, the solution is closer than you think.
The secret to an effective beauty routine, not only more practical and faster, but also more convenient and sustainable, has a name: multifunctional products.
It's talked about more and more, but what exactly does "multifunctional" mean when it comes to skincare products? Rich in active ingredients, they are high-quality products that offer numerous benefits in a single formulation and can be safely applied on multiple parts of the face and body.
"The Radiance Booster" serum by pherve. is an excellent example of this type of product as it helps hydrate, protect, treat, and revitalise the skin, reduce signs of aging and dark circles, lighten dark spots, and much more, all at once and with each application.
With a wide range of benefits in a single formula, desired results can be achieved with less effort, giving the skin all that it needs in just a few simple steps.
But let's explore in detail the advantages for consumers (C) and retailers (R) of this innovative skincare routine.
1. Simplicity
(C) Forget complicated beauty rituals, erase notes on which product to apply first and which never to combine with another, and, according to more and more dermatologists, stop stressing the skin by bombarding it with a myriad of different products. By embracing multifunctional skincare, the number of those needed to look our best will be surprisingly small, and consequently, the sequence in which to apply them will be extremely easy to remember.
(R) Offering multifunctional products will help you reduce the number of those in stock, simplifying inventory management and increasing clarity in storage processes.
2. Efficacy
(C) The creation of multifunctional formulas requires an in-depth knowledge of skin issues and the specific properties of ingredients, as well as the ability to balance and dose them to maximise the effectiveness of the final product. A skill and mastery that goes beyond what is required for less versatile alternatives, but which is essential to obtain maximum efficacy from each formulation.
(R) The multi-functionality of these skincare products also meets the needs of those seeking more practical solutions than the classic routine, thereby increasing not only the satisfaction and the loyalty of a more demanding clientele but also the return on investment.
3. Efficiency
(C) For all of us, embracing a simpler beauty ritual means that we will no longer spend endless time in perfumeries, undecided about the right choice among a plethora of products with different purposes and uses. We will no longer have to remember or read notes on which to apply before or after, because the number of steps will be greatly reduced and extremely easy to remember.
An invaluable resource for those who want a quicker, more efficient skincare ritual that doesn't require hours in front of the mirror to achieve perfectly healthy skin.
(R) Once identified the type of routine preferred by the customer, product selection and purchase will be faster, allowing you to spend the time saved on other sales and marketing activities.
4. Convenience
(C) Investing in a multifunctional product means not only getting more benefits for our skin with each purchase, but also receiving a higher quality value in terms of content.
In fact, the multi-functionality of these products necessarily means a high concentration of active ingredients at the expense of the water content, which is often very high in the less versatile or mono-functional products.
(R) Offering single products with comprehensive solutions is a great way to also capture a market segment that seeks high-quality but less complicated skincare regimens.
5. Sustainability
(C) Considering that the cosmetics industry generates more than 120 billion packaging units each year, the fewer products you buy, the more you help reduce the number of bottles, boxes, filling and transport material that need to be disposed of, not to mention the energy savings in terms of packaging and shipping.
By reducing the number of products purchased, multifunctional skincare can help reduce the environmental impact associated with the production and disposal of cosmetic products, while promoting a more sustainable and environmentally friendly lifestyle.
(R) The image of your store or e-commerce will be greatly enhanced with skincare products that help reduce environmental pollution. In addition, by dedicating a separate section or menu to greener rituals, you will also attract customers who are more sensitive to environmental issues.
6. Portability
(C) Multifunctional products are ideal for travellers and people on the go because they reduce the number of products to carry, saving space in luggage and simplifying routines during travel, daily commutes or sports activities.
(R) Your sales opportunities will increase by offering products ideal for even extended travel and on-the-go use, which can be promoted as the most convenient solution for customers who are always on the move.
In a world that pushes us to consume more and more, the number of people who press their foot on the brake instead of the accelerator is steadily growing.
Opting for streamlined routine is therefore a smart choice to combine efficiency and effectiveness, savings and convenience, and greater sustainability without requiring any effort. There has never been a better time for consumers to embrace this innovative and more modern approach to skin care.
For retailers, offering multifunctional products means not only meeting the latest demands of an increasingly aware and informed consumer base, but also positioning themselves as leaders at the forefront of a highly competitive beauty landscape.
